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About Us

wilder west urban wear

"GO WEST, YOUNG MAN.  Go west and grow up with the country."  Attributed to newspaperman Horace Greely, encouraged the 19th-century American expansion past the Mississippi River that eventually ran all the way to the end of the continent itself.  The expansion towards the Pacific Ocean during that time, evokes many images: bustling crowded eastern cities; dusty cow towns; livestock drives on the open range; military forts; families of pioneers trekking into the unknown in search for a better life.  There are many faces of the "Old West", but one thing continually describes not only the people, the land, and the time: wild. 

And wild it was. 

While the romantic side that has been glorified in modern culture may not have been completely accurate, it was certainly still rough on the edge of the frontier.  It is with both the romantic vision of the Wild West and the harsh realities of the of the time that Wilder West seeks to celebrate. 

Wilder West Urban Western Outfitters is owned and operated by Robert and Christine Yrani, local retailers for over 40 years. Located on Pier 39 in the heart of Fisherman's Warf - in the town that Wyatt Earp once called home - Wilder West sells the most authentic American made vintage western wear west of the Pecos. 

From kids to adults, you can find the classic western look you have been looking for.  Dresses for a prairie princess to a coat for the hardest of rough-riders, Wilder West has it all and more, including all the latest looks for the modern cowboy and cowgirl. Come embrace the romance, the toughness, and the fun that we have to offer at the closest general store you can find before embarking upon your own California Gold Rush.  Stop by and just maybe, you'll find the old west just a bit wilder than you thought.

We are proudly located on Pier 39 in the heart of Fisherman's Wharf in San Francisco. Come swing by our store to see our wide selection of products in person.


Have any questions? Fill out the form below and we'll get back to you asap. Or, give us a call at the store or send us an email.

Pier 39
Building P, Level 1
San Francisco, CA, 94133

Hours: 11am - 8pm everyday
Phone: 415.781.1509

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